Optimics
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Exclusive representative of Optimics in the Baltics

Data you can trust.
Tools that support your marketing.

We review your measurement, fix technical issues and help your team put data to work. We provide your own platform access and help you get started with Google’s 360 platforms.

Explore 360 platforms Find the right audit

DV360 CM360 SA360 GA4 360

Special Ad Solutions OÜExclusive representative of Optimics in the Baltics
Measurement and analyticsCustomer dataMarketing technologyCloud and AI

WHO WE HELP

For businesses
and agencies

01 / FOR BUSINESSES

Confidence in your data
and measurement.

An audit helps you understand whether you can trust your measurement and data, and what needs to improve. We also provide access to Google Marketing Platform tools and help you get started.

Find the right audit ↗Explore 360 platforms ↗
02 / FOR AGENCIES

More capable tools.
A technical team by your side.

We provide your agency with access to Google Marketing Platform tools, help you get started and resolve technical questions. Your team can focus on your clients’ marketing.

Explore the platforms ↗

01 / START WITH CLARITY

Find out
what needs fixing.

An audit shows what works and where the gaps are. You get specific recommendations, the reasoning behind them and a clear order of priorities.

01GA4 · GTM · CONSENT

Measurement and analytics audit

Can you trust your marketing data?

We check whether purchases and enquiries are recorded correctly in your analytics. We look for missing or duplicate events and find the reasons behind reporting discrepancies.

What the audit covers +
  • Review of GA4, GTM and key customer journeys
  • Consent signal and data quality checks
  • Findings with examples and prioritised fixes

The standard scope covers one website, one GA4 property and one web GTM container. Apps, server-side GTM and additional systems are scoped separately.

Discuss this audit ↗
02CRM · BUSINESS DATA · AUDIENCES

Data Utilization Audit

Are you making full use of your data?

We explore how your customer and sales data can support reporting, audience building and campaign optimisation.

What the audit covers +
  • Mapping business questions and existing data sources
  • Assessment of data quality and integration options
  • Recommendations for reporting and using data in advertising

The standard scope covers one business unit, up to two business questions and three data sources. Deeper CRM analysis and further data activation research are scoped separately.

Discuss this audit ↗
03WORKFLOWS · AI · PILOT

AI and automation audit

Which tasks are worth automating?

We review repetitive tasks and assess where AI or automation could save time. We identify the data required, practical constraints and a suitable first pilot.

What the audit covers +
  • Analysis of up to two use cases and the current workload
  • Assessment of the data, tools and human oversight required
  • A brief for one pilot project with measures of success

The audit provides an action plan and a pilot brief. Building a working prototype, integrations and an in-depth code review are outside the standard scope.

Discuss this audit ↗
04GOOGLE ADS · DV360 · REVIEW

Google and GMP audit

Are your advertising accounts set up correctly?

We check whether your account structure, campaign settings and budget allocation support your goals.

What the audit covers +
  • Review of account access, structure and settings
  • Analysis of targeting, bidding and conversion goals
  • Cost review and potential causes of inefficient spending

The standard scope covers one primary platform, usually DV360 or Google Ads. Cost checks require the relevant invoices and fee agreements. A full audit requires account access.

Discuss this audit ↗

You receive a written report and we walk you through the findings. We agree on scope and price before starting. Implementation is agreed separately.

Only need to check GA4?

A GA4 Health Check reviews your analytics setup and whether you can rely on the data and reports it produces.

Ask about a GA4 check ↗

02 / PUT THE FIXES IN PLACE

We make the changes
your setup needs.

We fix measurement, connect data sources and make data usable for marketing. The work can range from a single fix to a solution spanning several systems.

01

Measurement foundationsMake sure the right data reaches the right place.

3 services+

GTM Unification

We organise your GTM containers and remove overlapping configurations to make measurement easier to maintain.

Discuss this solution ↗

Enhanced Conversions

We enrich conversion measurement with customer data you collect, taking their consent into account.

Discuss this solution ↗
02

Signal recoveryBring purchase and enquiry data into your advertising platform.

4 services+

Conversion API (CAPI)

We send agreed conversion events from your server to the advertising platform and check for duplicates.

Discuss this solution ↗

Offline Conversions

We link CRM sales outcomes to ad clicks so campaign optimisation can account for actual sales.

Discuss this solution ↗

Server-Side GTM

We move suitable parts of your measurement setup to the server to give you more control over data flows.

Discuss this solution ↗

Tracking Recovery Package

We identify conversions that are not being measured and choose suitable ways to improve tracking.

Discuss this solution ↗
03

Data infrastructureBring data from different systems together.

5 services+

BigQuery Streaming

We set up ongoing delivery of marketing and analytics data to BigQuery so reports can use fresher data.

Discuss this solution ↗

Data Transformation Layer / Dataform

We build repeatable data transformations in BigQuery for reporting and marketing.

Discuss this solution ↗

Cross Domain

We help measure customer journeys across domains, accounting for user identification options and consent.

Discuss this solution ↗
04

Bidding and data activationBring sales and customer value into advertising decisions.

6 services+

Value Based Bidding (VBB)

We configure bidding to reflect the value of a purchase or enquiry so optimisation accounts for revenue.

Discuss this solution ↗

pLTV / Predicted Lifetime Value

We predict future customer value and assess how to use it in customer acquisition.

Discuss this solution ↗

High-Value Action Modelling

We assign estimated values to actions leading up to a purchase or enquiry for use in advertising optimisation.

Discuss this solution ↗

Audience Intelligence / K-clustering

We identify customer segments in behavioural and purchase data for use in media and CRM.

Discuss this solution ↗

Marketing Testing Framework

We establish how to run A/B tests, assess incremental marketing impact and make decisions based on the results.

Discuss this solution ↗
05

Automation and AILess repetitive work. More time for decisions.

6 services+

Dynamic Creatives (LLM)

We set up a workflow that uses AI to generate ad variations from product and campaign data.

Discuss this solution ↗

Automated Testing in Puppeteer

We check measurement, tags and consent flows with automated browser tests.

Discuss this solution ↗

Product Feed Optimization

We improve the quality, structure and categories of product feeds used in advertising.

Discuss this solution ↗

Video Ads Localisation (AI)

We set up an AI workflow for adapting video ad subtitles and voiceovers to different languages.

Discuss this solution ↗

AI-Assisted Search Ad Production

We build a technical workflow that helps your team draft search ads using keywords and product data.

Discuss this solution ↗

AI-Powered Creatives

We help your team adopt AI tools for creating ad variations based on your brand guidelines.

Discuss this solution ↗
06

Marketing impact and modellingA clearer basis for your next budget decision.

1 service+

Lightweight MMM

We assess channel contribution and budget efficiency with a lightweight marketing mix model.

Discuss this solution ↗
25 technical services · 6 areas

Already know what you need? We can start with a specific solution.

03 / GOOGLE MARKETING PLATFORM

Four tools.
Access and technical support.

We help you find the right tool for your needs. We provide Google Marketing Platform licensing and technical expertise.

GOOGLE MARKETING PLATFORM

Display & Video 360DV360

A programmatic media buying tool that brings YouTube and open web advertising opportunities into one environment.

Learn more

Media buying in one place

  • YouTubeVideo ads on YouTube, including Shorts.
  • Demand GenVisual ads across YouTube, Discover, Gmail and the Google Display Network.
  • Digital out-of-home (DOOH)Programmatic buying on digital screens in public spaces.
  • Connected TV (CTV)Video ads in streaming services and apps on connected TVs.
  • Direct deals with local publishersBuy agreed inventory from eligible local media publishers.
  • In-app advertisingDisplay and video ads in mobile apps.
  • Open web and ad exchangesAccess website inventory through multiple ad exchanges.

Plan and buy across channels in one environment. Availability depends on the market, media partners and account configuration.

Ask about DV360 ↗

GOOGLE MARKETING PLATFORM

Campaign Manager 360CM360

An ad serving and measurement platform that brings campaign results and conversions into a single view.

Learn more

Ad serving and measurement

  • Centralised ad servingManage creative assets and their delivery across publisher inventory.
  • Floodlight conversionsMeasure key actions and connect them to ad exposure.
  • Unified reportingBring impressions, clicks and conversions from supported channels into one view.

We help configure Floodlight, validate measurement and connect reporting.

Ask about CM360 ↗

GOOGLE MARKETING PLATFORM

Search Ads 360SA360

A tool for centralised search advertising management, automated bidding and reporting at scale.

Learn more

Centralised search advertising

  • Connected advertising accountsManage accounts from supported search platforms in one environment.
  • Automated biddingUse conversions and their value to inform bidding strategies.
  • Consistent reportingCompare account performance and bring reports together for your team.

We help connect accounts, check conversion measurement and configure the platform.

Ask about SA360 ↗

GOOGLE MARKETING PLATFORM

Google Analytics 360GA4 360

The paid version of GA4 for businesses with larger data volumes and more complex analytics needs.

Learn more

Analytics for more complex needs

  • Higher usage limitsWork with larger data volumes and more complex analytics setups.
  • Subproperties and roll-up propertiesOrganise data for individual teams or combine multiple properties in one view.
  • BigQuery integrationUse analytics event data alongside your other business data.

We help select a licence, configure analytics and check data quality.

Ask about GA4 360 ↗

Our proposal sets out licensing and platform fees, access arrangements and the scope of technical support.

MOVING TO GOOGLE’S PLATFORMS

Moving from Adform to Google’s tools?

We help plan your move to DV360 and CM360 and set up measurement and data connections on the Google side. We agree on the migration steps with your team or agency.

We help you learn and adopt the new platform and resolve technical questions.

Discuss your migration ↗

HOW WE WORK

We think it through with you.
Then help make it happen.

We discuss what you want to achieve and what is getting in the way. Then we recommend which tasks to tackle and in what order.

01

Understand what you need

We review your goals, tools and results so far. We agree on what to investigate or change and how much it will cost.

GOALS AND SCOPE
02

Review and fix

The audit identifies what needs attention. We agree on priorities, then implement the necessary fixes and integrations.

AUDIT AND IMPLEMENTATION
03

Equip your team to use it

We verify the changes, document the setup and explain how to use it. Ongoing technical support is available when needed.

DOCUMENTATION AND SUPPORT

LOCAL CONTACT. SHARED TECHNICAL EXPERTISE.

Special Ad Solutions and Optimics

Optimics helps companies connect marketing and customer data, measurement, cloud technologies and AI so they can turn technology into better business decisions and scalable processes.

Special Ad Solutions OÜ is the exclusive representative of Optimics in the Baltics. We are your local contact, help you find the right solution and keep you informed about progress and results.

Meet Optimics

BEFORE WE START

Frequently asked
questions

Do we need to replace our current agency?+

No. We focus on audits and technical work and do not compete with your agency for campaign management. We review and fine-tune website measurement, data connections and platforms. Your existing team or agency continues to handle marketing and day-to-day campaigns.

Can we get platform access on its own?+

Yes. You can get platform access without commissioning an audit or development work. We discuss your needs and agree on licensing terms, onboarding and the scope of technical support.

What does working together involve?+

We start with a conversation and agree on the goals, scope and price. We keep you informed as the work progresses and review the results together.

Does an audit include implementation?+

The audit includes a written report of the issues found and recommendations for resolving them. We agree separately on the scope and price of implementation after discussing the findings.

How much does it cost and how long does it take?+

The scope depends on the websites, platforms, data sources and questions involved. We prepare a proposal after an initial conversation and agree on the timeline before work begins.

Where should I start if I don’t know which service I need?+

Tell us which result or report is raising questions. Include your website address and the tools you use. We will help you choose an audit or a specific solution.

START WITH YOUR QUESTION

What could work better in your marketing?

Tell us what you want to achieve or what is causing concern. You don’t need to choose a service yourself. We will help you decide where to start.

info@adsolutions.ee+372 5556 1455
What happens next?
  1. We review your enquiry.
  2. We get in touch to understand your needs.
  3. We agree on the next step.
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